About Finfare:
Finfare is an expense management platform that helps small and medium-sized businesses (SMBs) improve their financial health. Finfare enables employers to issue physical or virtual charge cards, set custom spend limits, and have purchases auto matched to receipts to eliminate the need for expense reports. With advanced data visualization and intelligent analytics, Finfare empowers businesses to save time and money so they can focus on growing their businesses
About the Team:
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The Finfare team is a diverse group of world-class minds working together to reimagine and develop the future of intelligent payment systems. Our culture rewards collaboration, ideas, questions, and hard work. We believe in an inclusive and supportive work culture that provides team members with the opportunity to make a direct impact on the long-term vision while providing the tools needed to thrive in a fast-paced, energetic environment.
About the Role
We are seeking a talented and experienced Social Media Strategist to join our dynamic marketing team. As a Social Media Strategist , you will be responsible for developing and implementing effective social media strategies to enhance brand awareness, engage our target audience, and drive user acquisition. You will play a key role in shaping our social media presence, fostering customer loyalty, and driving business growth.
Responsibilities:
- Develop and execute comprehensive social media campaigns that align with Finfare’s marketing objectives, including content calendars, posting schedules, and paid advertising initiatives.
- Lead in developing and implementing social media strategies to enhance brand awareness, engage our target audience, and drive user acquisition.
- Create and curate engaging and relevant content for social media platforms, including LinkedIn, Instagram, YouTube, TikTok, and Facebook.
- Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and provide recommendations.
- Collaborate with the marketing team to ensure a consistent brand voice and message across all social media platforms.
- Monitor and analyze key performance metrics, such as engagement, reach, and conversion rates, and provide insights to optimize social media performance.
- Engage with the online community, respond to user comments and inquiries in a timely and professional manner, and assist in managing the company's online reputation.
- Collaborate with cross-functional teams, including design, product, and customer support, to ensure a seamless integration of social media efforts with other marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications are a plus.
- Proven experience as a Social Media Strategist or similar role, preferably in the fintech industry.
- Strong understanding of social media platforms, their respective best practices, and audience behaviors.
- Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content.
- Proficient in social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
- Solid understanding of SEO principles and experience with optimizing social media content for search engines.
- Creative mindset with a keen eye for design aesthetics and the ability to collaborate with designers to create visually appealing content.
- Analytical mindset with the ability to track and interpret social media metrics to inform decision-making.
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Passion for the fintech industry and a strong interest in staying abreast of the latest trends and innovations.
Physical Demands
This is sedentary work which requires the following physical activities: reaching, sitting, lifting ( 25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing and visual acuity.
Work Environment
- Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation
- The office work environment can be boisterous.
- Attire is business casual.
Salary
The salary range for this position is $55k- $80k (Depending on experience)
Benefits at Finfare
- Health, Vision, Dental (You and your dependent(s) are covered)
- Unlimited PTO
- 401K (Employer matching)
- Parental Leave
- Employee Stock Purchase Plan (If applicable)
- On-site gym membership (Irvine, CA HQ)
- Catered lunches
- Hybrid
As part of our dedication to the diversity of our workforce, Finfare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military and veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.
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